How to Find and Share Ideas No One Else Is Talking About

Ev Chapman
4 min readJul 22, 2024

Three beliefs held me back from getting started sharing my ideas online.
(And the simple shift I made to overcome them) ↓

Photo by jules a. on Unsplash

#1: Believing The Market Is Too Crowded

When I first started writing online I wanted to be a Notion creator. Even three years ago that was already a pretty crowded market. And there was some big creators in the space — what could I possibly have to say that they weren’t already saying?

Here’s the truth about the online space:
People aren’t looking for gurus. They are looking for guides.

What we are looking for is people who are doing what we want to do and sharing their unique experience about it.

People didn’t follow me because I knew everything about Notion. They saw that I had a certain approach that worked for me — and might work for them too.

So even if what you want to write about is ‘crowded’ just remember to keep sharing your personal approach to things and trust that it will resonate with likeminded people.‍

#2: Believing That Others Know More Than You Do.

I used to do a lot of face to face networking in my early days as a freelancer…

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Ev Chapman
Ev Chapman

Written by Ev Chapman

Personal Knowledge Coach | I help professionals package their expertise into content & products that generate independent income 💸