How I went from constant product launches to an evergreen funnel that brings in $2k a month as a part-time income

I Cracked The Creator Content Funnel To Sell My Products On Auto-Pilot

Ev Chapman
5 min readJul 4, 2022

I spent a ridiculous amount of time last year launching products

Photo by Amelia Bartlett on Unsplash

I think all up it was about 11 products from templates to courses to workshops to guides. I tried it all. And I made a fair amount of money doing it as a second income

Launches are fun (when they work) and they provide a nice windfall of cash for that month that you are launching. But they are also exhausting work and when you are not launching… no one is buying.

This year I didn’t want to have to keep launching new products in order to make money. I wanted a more sustainable creator business that didn’t include me launching something new every month or constantly having to make up ‘sales’ to entice people to buy my products.

So I’ve been working on an evergreen funnel for my content products and so far the…

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Ev Chapman

Personal Knowledge Coach. I Help Solopreneurs Turn Their Personal Knowledge into Profitable Ideas with a Tailored System That Transforms How They Think & Create