An easy 4 part framework to make any idea feel fresh again
Less Creation, More Communication: Why Your Best Ideas Deserve a Replay
When I post about sharing ideas in multiple ways the most commented thing ends up being:
‘Only a portion of your audience sees every post, so sharing it multiple times means everyone sees it.’
But that comment misses the whole point of WHY we should share our ideas repeatedly.
It’s not so everyone in our audience can see it just one time. It’s so our audience can see it multiple times!
And this fundamentally comes down to how we view our audience.
Most of us think about our audience as one person (or one group of people). So we share our idea to our ‘audience’ & expect them to see & understand it the first (& often only) time we share it.
In reality our audience is made up of so many different people, with different personalities, learning styles and ways of viewing the world. So doesn’t it makes sense that we should find new & fresh ways of communicating our idea so that all of those diverse people can understand it?
Sharing your idea once just isn’t going to cut it.
