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Stop Creating Your Content Into A Void
The Bottom’s Up Approach To Writing That 99% Guarantees A Successful Article
This time last year I thought I would start a blog.
Except I wrote 3 blog posts that I think just my dad read. Starting a blog is hard, you end up putting so much effort into content that no one is reading (especially in those early days).
So I switched my approach from my blog and used Twitter as my main publishing platform. Firstly, just with tweets and then with yellow atomic essays by joining Ship 30 for 30.
Since starting a year ago I’ve had over a million views on my content & built a significant audience. I’m convinced I couldn’t have done that if I had kept slogging away at that blog.
And at the same time, something quite surprising happened. Writing on Twitter fueled my content creation process on so many other platforms (including this one).
A Bottom’s Up Approach To Writing
Most writers have two problems that stop them from creating consistent content. They either sit staring at a blank page wondering what to write. Or they put so much effort into one piece of content but really have no idea if it will resonate or not with their audience.
