Why Your Content System Keeps Failing (& What You Need Instead)…

Ev Chapman
3 min readApr 15, 2023

For 10 years I was a wannabe creator.

Starting creative projects, only to have them fizzle out time after time.

And because I solve problems by building systems, I convinced myself that if only I had a better content creation system I would eventually succeed.

But no amount of tweaking my system ever helped.

I still had a graveyard of projects that never got off the ground 😩

Photo by jose aljovin on Unsplash

That was until I read the book How To Take Smart Notes & started building a knowledge system. Something changed when I shifted my focus from content to knowledge.

A content system is designed to create content. Which sounds good in theory. But creating content alone over a long period will soon start to feel like you’re on a hamster wheel to nowhere.

A knowledge system on the other hand is designed to create… knowledge. And when you create knowledge & content together it compounds. So every time you publish you feel like you’re building to a beautiful crescendo.

It turns out I didn’t need a better content system as a creator — i needed a knowledge-building system.

The Four Key Ingredients To Build Your Creator Knowledge System:



Ev Chapman

Personal Knowledge Coach. I Help Solopreneurs Turn Their Personal Knowledge into Profitable Ideas with a Tailored System That Transforms How They Think & Create